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Create awareness and arouse interest!

The "elevator pitch" on the medifundo platform. You often have only one chance to get the attention of the right investor at the right time. Therefore, the first pitch must be tight, but accurate and target-oriented. Tell us in concise sentences what you do, why you do it, who you are and where you see the company in three to five years.

The executive summary has proven its worth as a compilation of the business plan. Here the word "summary" should be taken seriously: The Executive Summary should not exceed 2 pages. After all, it is first and foremost a matter of attracting attention. This can be done by providing a very compact description. However, the details should then be included in the business plan, so that the interested investor can quickly get deeper into your business idea.

Content of the Executive Summary

In the following, we show necessary contents of the Executive Summary. The weighting you give should follow the story you want to present to investors. Above all, you should focus on your very specific success factors.


Describe briefly the problem you want to solve.


You have a product or offer a service that solves the problem.


The benefits you generate for your customers with your product or service.


Present your competitive advantage. What is your unique selling point?


Describe your relevant market. What is the size of this market and what are the growth forecasts?


Briefly outline your business model. When and how would you like to start making money?


Now it is all about you: Who is the team behind the business idea? What competencies do you have?


What are your current funding needs? Which milestones would you like to reach with this amount? What is your total requirement to reach your goal (break-even or exit)?

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